Violet Lights™ Anti-Brass Shampoo

Brighter hair in one wash! This multi-action shampoo cleanses and neutralises unwanted yellow and brassy tones to brighten lightened, blonde, grey, or silver hair. 

FEATURES: 
Patent-pending IlluMONAT™ Technology works with REJUVENIQE®, our exclusive nourishing oil blend, to deliver violet tones deep into the hair strand to uniquely reactivate colour from within.

BENEFITS:
•    Neutralises unwanted warm, brassy tones on lightened, blonde, natural grey, or silver hair
•    Formulated with a blend of high-performing violet pigments and flower extracts to help brighten and tone in one step
•    94% agreed hair looks less brassy after one use*
•    97% brighter, more illuminated blonde**
•    Cleanses and leaves hair feeling stronger**    
•    Vegan, animal-friendly formula 

*Study consisted of 35 women between the ages of 18 and 60 and was administered by a dermatologist.
**Based on a 14-day perception test with 35 panelists performed by an independent laboratory.

HOW TO USE:
Apply to wet hair. Lather for 1–3 minutes. Rinse and repeat as desired. Follow with Violet Lights™ Anti-Brass Toning Masque. Use twice weekly or more frequently for cooler results. Toning results may vary. 

 
INGREDIENT OVERVIEW

•    REJUVENIQE®   
A blend of 13+ natural plant and essential oils rich in omega fatty acids, antioxidants, and nutrients highly compatible with the skin and hair.  

•    Black Spruce Bark Extract 
A source of resveratrol (an antioxidant), this extract helps protect hair from colour loss due to external stressors and repeated washing. 

•    Glycerin 
A naturally derived humectant and moisturiser sourced from plants and used in haircare and skincare products. 

•    IlluMONAT™ Technology
A unique blend of colouring ingredients and a vegetable complex infused with lavender, rosemary, and viola extracts work together to counteract brassy tones for brighter, more illuminated blonde or lightened hair. 

•    Vegan UV Protectant 
Absorbs UV rays to help protect hair against colour fading.

•    Naturally Derived Emollients & Lipids 
A blend of naturally derived ingredients that help provide superior conditioning, improved manageability, and softness. 

FRAGRANCE: 
Light and airy floral notes of rose and Egyptian violet blended with crisp, contrasting notes of juniper and coriander with a subtle hint of vanilla.  

PAIRS WELL WITH: 
•    Violet Lights™ Anti-Brass Toning Masque 
•    Damage Repair Bond-Fortifying Hair Leave-In Crème 

INGREDIENTS:
Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Glycerin, Sodium Cocoyl Isethionate, Lauramidopropyl Betaine, Acrylates Copolymer, Glycol Distearate, Helianthus Annuus (Sunflower) Seed Oil, Adansonia Digitata Oil, Caryocar Brasiliense Fruit Oil, Gardenia Taitensis Flower Extract, Mauritia Flexuosa Fruit Oil, Moringa Oleifera Seed Oil, Citrus Aurantifolia (Lime) Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Citrus Limon (Lemon) Peel Oil, Daucus Carota Sativa (Carrot) Seed Oil, Solanum Lycopersicum (Tomato) Seed Oil, Camellia Oleifera Seed Oil, Crambe Abyssinica Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Caprylyl Glycol, Tocopherol, Caprylic Acid, Sodium Phosphate, Xylitol, Alcohol, Triisodecylphosphite, Zingiber Officinale (Ginger) Root Extract, Linum Usitatissimum (Linseed) Seed Oil, Cocos Nucifera (Coconut) Oil, Disodium Phosphate, Polysorbate 60, Viola Odorata Flower/Leaf Extract, Picea Mariana Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Polyquaternium-7, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Cinnamidopropyltrimonium Chloride, Hydrogenated Soybean Oil, Chamomilla Recutita (Matricaria) Flower Extract, Orbignya Speciosa Kernel Oil, Disodium EDTA-Copper, Sodium Phytate, Bisabolol, Ext. Violet 2 (CI 60730), Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Sodium Isethionate, Hydroxyethyl Cetearamidopropyldimonium Chloride, Sodium Benzoate, Cetearyl Alcohol, Behenyl Alcohol, Hydroxyethylcellulose, Isoamyl Laurate, Sodium Chloride, Coconut Acid, Benzyl Alcohol, Citric Acid, Fragrance/Parfum